This year we celebrate the
10th Promotion Marketing Awards of Asia.The Dragons of Asia.
Over the 10 years we recognised and showcased some extra-ordinary Campaigns and have witnessed the massive growth of the Industry throughout Asia. Two of those years in a row the PMAA Best in Asia won the GLOBE for the Best in the World.
PMAA Winners now compete successfully with the Best of the Best from other Programmes run in 13 Countries.
The MAA GLOBES
Since 1965, The Marketing Agencies Association Worldwide has been the voice and authority of the Promotion Marketing Industry. The GLOBES is the longest running and the most prestigious Promotion Marketing Award Programme, recognising the Best of the Best from Programmes run in North & South America, Europe, the Middle East, Asia and Australia.
All Gold, Silver & Bronze PMAA Dragons will represent Asia, and their Winners in the 24th GLOBES.
The PMAA Dragons OF ASIA
Entries must be lodged online by 5pm (Australian Eastern Daylight Time),
Friday, 27 March 2009.
One Entry Fee covers the PMAA Dragons and the GLOBES
2009 PMAA Dragons will be announced on 7 August 2009 by email,
in press releases, on www.pmaa-awards.net
What happens if you are a PMAA Gold, Silver and Bronze Dragon?
Your entry will be automatically uplifted to the 2009 MAA GLOBES website on 30 June 2009 for Judging by the MAA Globes International Judging Panel, together with winners of Programmes from Argentina, Australia & New Zealand, Brazil, Canada, Israel, Japan, Europe, Russia, Switzerland, South Africa, United Kingdom and the USA.
2009 MAA GLOBES Winners will be announced at the MAA GLOBES Awards Ceremony in North America in October 2009.
Who can enter?
Promotion Marketing Agencies, Advertising Agencies, Integrated Agencies, Interactive & Digital Agencies, DM Agencies, Public Relations Agencies, Event Companies and Clients, throughout Asia.
Important Dates
To be eligible for PMAA entry, each campaign submitted must have been in the field from 30 January 2008 and be completed before 31 January 2009.
Entry Fee
US$150 per Entry per Category.
Entries can be entered in more than one Category.
All PMAA Gold, Silver & Bronze Winners will be entered in the 2009 MAA GLOBES Programme. MAA GLOBES Entry cost is included in the PMAA Entry Cost.
The Awards. The DRAGONS
By Category.
Gold, Silver & Bronze Dragons will be awarded in each of the 16 Entry Categories. Order of Merit Certificates will be awarded to those entries which the Judges deem to be of a high quality.
The Best by Country and The Best in Asia.
Dragons will be awarded for the Best by Country and the Best in Asia in the opinion of the Judges. There must be a minimum of 6 entries per Country to be eligible for the Best by Country Award.
The 2009 PMAA Entry Categories
1. Best Integrated Communications Campaign
Awarded to the campaign that uses at least three marketing disciplines (ie Game of Chance or Skill, Loyalty, Direct Marketing, Product Sampling, Tie-In, Social Marketing, etc) to most effectively market a product, service or company.
2. Best Sponsorship or Tie-In Campaign
Awarded to the campaign that best leverages a Sport or Sporting Event, Movies, Music, Cultural Event or Travel/Tourism activity as the primary method of marketing a product or service.
3. Best Use of Direct Marketing in a Promotion Campaign
Awarded to the campaign that uses direct marketing most effectively as the major communication strategy in the development of a promotion marketing campaign.
4. Best Innovative Idea or Concept
Awarded to the campaign that best demonstrates a unique marketing idea or fresh interpretation of an established idea in relation to mechanics, channels of communications, types of incentives, etc.
5. Best Digital Communications Campaign
Awarded to the campaign that uses Internet, Mobile Phones or other forms of digital interactive communication to effectively market a product or service.
6. Best Brand-Building Campaign
Awarded to the campaign that does the most to enhance a brand’s image and equity in the marketplace.
7. Best Business to Business Campaign
Awarded to the campaign that does the most to market a product or service among business customers.
8. Best Trade Marketing or Account Specific Campaign
Awarded to the campaign that does the most to maximise the impact of a product or service within the retail trade or channel, and/or to Client sales forces. Includes Key Account activities.
9. Best Event or Experiential Marketing Campaign
Awarded to the campaign that best leverages one event, a series of events or a mobile marketing tour to deliver a brand experience to the target audience.
10. Best Activity Generating Brand Loyalty
Awarded to the campaign that generates loyalty to a product, service, or company most effectively.
11. Best Effective Long Term Marketing Campaign
Awarded to the campaign that best demonstrates a long-term impact on the strategic development and growth of a brand (minimum: three years) measured against a set of long-term objectives. Agencies must supply a snapshot of the campaign’s results for each year executed.
12. Best Dealer or Sales Force Activity
Awarded to the campaign that does the most to motivate and incentivise Dealers and Sales Forces to sell more product or service to core target audience.
13. Best Brand Awareness & Trial Campaign
Awarded to the campaign most effective in gaining brand awareness and/or trial for a new, repositioned, or existing product, service or company.
14. Best Activity Generating Brand Volume
Awarded to the campaign most effective in gaining incremental volume for a product, service or company.
15. Best Cause or Charity Marketing Campaign
Awarded to the campaign that does the most to market a product or service while making a positive impact on a social cause or charity.
16. Best Small Budget Campaign
Awarded to the campaign that achieves all stated objectives while adhering to a small budget, under US$50,000. Although entries may appear to fit into categories 1 to 15, the Judges will look for ways in which the limited budget may have made the campaign stronger in terms of creativity, innovativeness, market acceptance and results.