In mythical times, Dragons inhabited the realms of Asia. From the snow covered Himalayan peaks, to the waters of the Yellow Sea in the East and down to the misty Tablelands in the South.

These divine creatures were associated with attributes of power, wisdom and good fortune, as well as having the ability to overcome all obstacles until success was achieved.

Last year, the first year of the Dragons was the most successful PMAA event to date. 5 Dragons went on to win a MAA GLOBE in Las Vegas in October.

We challenge the Dragons of Business of Asia to achieve their own greatness in the 9th Promotion Marketing Awards of Asia Recognition Programme.

Mike Da Silva
Director, Promotion Marketing Awards of Asia
Vice President, Marketing. MAA GLOBES
President, Marketing Agencies Association Worldwide

The PMAA Dragons OF ASIA

Entries must be lodged online by 5pm, Friday, 28 March 2008,
Australian Eastern Daylight Time

2008 PMAA Dragons will be announced on 4 August 2008 by email, in press releases,
on www.pmaa-awards.net and on www.maaw.org

What happens if you are a PMAA Gold, Silver and Bronze Dragon

Your entry will be automatically uplifted to the 2008 MAA GLOBES website on 30 June 2008 for Judging by the MAA GLOBES International Judging Panel, together with winners of Programmes from Argentina, Australia & New Zealand, Brazil, Canada, Israel, Japan, Europe, Russia, Switzerland, South Africa, United Kingdom and the USA.

2008 MAA GLOBES Winners will be announced at the MAA GLOBES Awards Ceremony in Toronto, Canada in October 2008.

Who can enter

Promotion Marketing Agencies, Advertising Agencies, Integrated Agencies, Interactive Agencies, DR Agencies, Public Relations Agencies, Event Companies and Clients throughout Asia.

Entry Fee

US$150 per Entry per Category.

Entries can be entered in more than one Category.

All PMAA Gold, Silver & Bronze Winners will be entered in the 2008 MAA GLOBES Programme.
MAA GLOBES Entry cost is included in the PMAA Entry Cost.

The Awards. The DRAGONS

By Category.

Gold, Silver & Bronze Dragons will be awarded in each of the 16 Entry Categories. Order of Merit Certificates will be awarded to those entries which the Judges deem to be of a high quality.

The Best by Country and The Best in Asia.

Dragons will be awarded for the Best by Country and the Best in Asia in the opinion of the Judges. There must be a minimum of 6 entries per Country to be eligible for the Best by Country Award.

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The 2008 PMAA Entry Categories

1. Best Integrated Communications Campaign

Awarded to the campaign that uses at least three marketing disciplines (ie Game of Chance or Skill, Loyalty, Direct Marketing, Product Sampling, Tie-In, Social Marketing, etc) to most effectively market a product, service or company.

2. Best Sponsorship or Tie-In Campaign

Awarded to the campaign that best leverages a Sport or Sporting Event, Movies, Music, Cultural Event or Travel/Tourism activity as the primary method of marketing a product or service.

3. Best Use of Direct Marketing in a Promotion Campaign

Awarded to the campaign that uses direct marketing most effectively as the major communication strategy in the development of a promotion marketing campaign.

4. Best Innovative Idea or Concept

Awarded to the campaign that best demonstrates a unique marketing idea or fresh interpretation of an established idea in relation to mechanics, channels of communications, types of incentives, etc.

5. Best Digital Communications Campaign

Awarded to the campaign that uses Internet, Mobile Phones or other forms of digital interactive communication to effectively market a product or service.

6. Best Brand-Building Campaign

Awarded to the campaign that does the most to enhance a brand’s image and equity in the marketplace.

7. Best Business to Business Campaign

Awarded to the campaign that does the most to market a product or service among business customers.

8. Best Trade Marketing or Account Specific Campaign

Awarded to the campaign that does the most to maximise the impact of a product or service within the retail trade or channel, and/or to Client sales forces. Includes Key Account activities.

9. Best Event or Experiential Marketing Campaign

Awarded to the campaign that best leverages one event, a series of events or a mobile marketing tour to deliver a brand experience to the target audience.

10. Best Activity Generating Brand Loyalty

Awarded to the campaign that generates loyalty to a product, service, or company most effectively.

11. Best Effective Long Term Marketing Campaign

Awarded to the campaign that best demonstrates a long-term impact on the strategic development and growth of a brand (minimum: three years) measured against a set of long-term objectives. Agencies must supply a snapshot of the campaign’s results for each year executed.

12. Best Dealer or Sales Force Activity

Awarded to the campaign that does the most to motivate and incentivise Dealers and Sales Forces to sell more product or service to core target audience.

13. Best Brand Awareness & Trial Campaign

Awarded to the campaign most effective in gaining brand awareness and/or trial for a new, repositioned, or existing product, service or company.

14. Best Activity Generating Brand Volume

Awarded to the campaign most effective in gaining incremental volume for a product, service or company.

15. Best Cause or Charity Marketing Campaign

Awarded to the campaign that does the most to market a product or service while making a positive impact on a social cause or charity.

16. Best Small Budget Campaign

Awarded to the campaign that achieves all stated objectives while adhering to a small budget, under US$50,000. Although entries may appear to fit into categories 1 to 15, the Judges will look for ways in which the limited budget may have made the campaign stronger in terms of creativity, innovativeness, market acceptance and results.

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