2010 PMAA Entry Categories
1. Best Integrated Communications Campaign
Awarded to the campaign that uses at least three marketing disciplines (ie Game of Chance or Skill, Loyalty, Direct Marketing, Experiential Marketing, Public Relations, Product Sampling, Tie-In, Social Marketing, etc) to most effectively market a product, service or company.
2. Best Sponsorship or Tie-In Campaign
Awarded to the campaign that best leverages a Sport or Sporting Event, Movies, Music, Cultural Event or Travel/Tourism activity as the primary method of marketing a product or service.
3. Best Use of Direct Marketing & CRM in a Promotion Campaign
Awarded to the campaign that uses direct marketing most effectively as the major communication strategy in the development of a promotion marketing campaign.
4. Best Innovative Idea or Concept
Awarded to the campaign that best demonstrates a unique marketing idea or fresh interpretation of an established idea in relation to mechanics, channels of communications, types of incentives, etc.
5. Best Digital Communications Campaign
Awarded to the campaign that uses Internet, Mobile Phones or other forms of digital interactive communication to effectively market a product or service.
6. Best Brand-Building Campaign
Awarded to the campaign that does the most to enhance a brand’s image and equity in the marketplace.
7. Best Business to Business Campaign
Awarded to the campaign that does the most to market a product or service among business customers.
8. Best Trade Marketing, retail specific or channel specific Campaign
Awarded to the campaign that does the most to maximise the impact of a product or service within the retail trade or channel, and/or to Client sales forces. Includes Key Account activities.
9. Best Event or Experiential Marketing Campaign
Awarded to the campaign that best leverages one event, a series of events or a mobile marketing tour to deliver a brand experience to the target audience.
10. Best Activity Generating SHORT OR LONG TERM Brand Loyalty
Awarded to the campaign that generates loyalty to a product or service most effectively. If the Entrant wishes to include a long term campaign, it must have run for a minimum of 3 years and measured against a set of long term objectives. The Entrant must supply a snapshot of the campaign's results for each year discussed.
11. Best USE OF THE INTERNET, VIRAL OR SOCIAL MARKETING IN A PROMOTION MARKETING CAMPAIGN
Awarded to the campaign that best demonstrates use of the Internet, Viral Marketing or Social Marketing in marketing a brand.
12. Best Dealer or Sales Force Activity
Awarded to the campaign that does the most to motivate and incentivise dealers and sales forces to sell more product or service to core target audience.
13. Best Brand Awareness & Trial Campaign
Awarded to the campaign most effective in gaining brand awareness and/or trial for a new, repositioned, or existing product, service or company.
14. Best Activity Generating Brand Volume
Awarded to the campaign most effective in gaining incremental volume for a product, service or company.
15. Best Cause or Charity Marketing Campaign
Awarded to the campaign that does the most to market a product or service while making a positive impact on a social cause or charity.
16. Best Small Budget Campaign
Awarded to the campaign that achieves all stated objectives while adhering to a small budget, under US$50,000. Although entries may appear to fit into categories 1 to 15, the Judges will look for ways in which the limited budget may have made the campaign stronger in terms of creativity, innovativeness, market acceptance and results.